The key to effective marketing is in managing data. SDL NV is the best telecom data manager on the market when it comes to knowing who, what and where. SDL NV draws upon public data from the FCC with both its Antenna Registration Database and Microwave – 47 CFR Parts 74 and 101, and 3650 – 3700 MHz database.
Additionally, SDL NV can import customer specific data using its Generic Database Importer. In fact, any publicly available database can be used but the query engine has been optimized for known data structure types. If other property owners make their site lists available that can be optimized as well but they can be used today when incorporating the Generic Database Importer and the KML Options Field Mapper.
It has been said that people 'buy a feeling' and that 'people buy from people'. The meaning is clear; your customer is going to pay more attention to the vendor that cares about him the most but also is able to help him the most. SDL NV comes in very handy in these regards as it accumulates data from various sources and then can efficiently display MEANINGFUL data. The key is "meaningful".
The battle is being waged with TOO MUCH information. How can it be simplified, extracted condensed and presented easier, faster and smarter. The answer is find it, import it, filter it and then customize and finally export it. All from one tool! You have to experience it to believe it.
While data may be king it is not relevant until it has been mastered. SDL NV is the key to mastering it.